Why is Bumble at a far better place against Tinder

Why Bumble is making users network with HRs? 💛

Isn't it a "dating" app!

Let's find out below 👇🏼

Yes, Bumble was launched as a dating app to empower women 🌝

Whitney, the founder spent 3 years talking to users and found...

~60% users' status has nothing to do with dating!! 🤯

🌚 "Not here for dating. Husband just got a new job somewhere"

💈 "Looking for this new life thing" are few examples.

What's going on here???

Looking at such status Whitney started meeting users physically and few opinions like below changed the path of her company:

👭 I just found my roommate on Bumble

‎‍💼 I got a job referral through Bumble

👩‍✈️️ I hired an intern using Bumble

These user conversations led Bumble to launch 2 new features -

'Bumble BFF' - for making friends
'Bumble Biz' - to network with professionals

🏆 It positioned Bumble at a far better place against Tinder

🏁 Takeaway: 

Going with the users is the key.

 

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