Why Google shows only 10 search results per page?

They used to display '30' before!

Any logic behind this? Let's find out 👇🏼

🛠️ Google's product team "surveyed" users to find out the apt number of search results they want to see.

💡 Users said 30 results

🚀 Listening to the users, they implemented it and...

This resulted in a 40% drop in Google searches! 🤯🤯🤯

Why??

• One thing Google didn't realize, but was extremely important to the users - "Loading Speed" which decreased by 1/3rd due to the higher number of search results.
• Second thing was fundamental, Hick's Law - lesser the number of options faster is the decision making.

This discovery had a huge impact on Google's future. They reduced it to 10 searches and we 💗 it till date.

🏁 Takeaway: There is a huge gap between what users say and how they react.

💈 Execution >> Surveys & Assumptions 💈

Video Explanation

For more detailed explanation of the Source code, Check this video out on my YouTube channel

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