How Spotify monetized music when it was already available for free?

They focused on a very simple aspect, which was missing in the music browsing market.

🚀 Speed

🎧 Music was accessible for free on 1,000s of websites, but the loading time was more than 2 seconds!

🛠️ Spotify's engineering team led by Daniel tried solving it and ended up decreasing the loading time to 500ms after 2 years of development.

Still, it was a lot to grab user attention!

How did they solve this?

The human brain conceives anything that happens in less than 200ms as “instant”.

They created an illusion to get that "instant" magical effect by making the bar showing progress on the song start immediately upon play instead of showing a loading icon.
Downloading only the first 15 seconds from the internet and complementing the rest of the song using P2P sharing between Spotify users near you who have already loaded the song.

🏁 and voila! Users 💗 it.

For more detailed explanation, Check this video out on my YouTube channel

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