How did This company went viral with 15k downloads within 7 days of its launch!!!

Tinder went viral with 15k downloads within 7 days of its launch! ❤️

To achieve this, they hosted crazy ball parties ⬇️

What!!!

Let's break it down into 3 parts

💃 The Supply

The team hustled around college campuses and hosted 'Girl's Only' ball parties. Having the Tinder app was the ticket to enter 🎟️

This helped in onboarding thousands of females into their platform 🚀

🕺 The Demand

Looking at the cute girls, onboarding boys was a cakewalk for them, which happened organically 🧁

🍾 Scaling

They hired campus ambassadors, who replicated exactly the same strategy above, supply <> demand by hosting parties 🥁

P.S. While doing all these, the team was laser-focused on an ethnic group of the Greek audience, who already had exclusive Girl's only clubs (sororities).

What an 💡 Tinder! 💌

Video Explanation

For more detailed explanation of the Source code, Check this video out on my YouTube channel

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